The first 5G phone
in the UK
Launching the OnePlus 7 Pro 5G with EE, and turning a brand-new technology into something people could trust, try and talk about.
OnePlus was one of the first brands to bring a 5G-ready phone to Europe. 5G was new, and most people did not know what it would change for them.
Make 5G something you can feel. Let people try the speed for themselves before they could buy it.
Nobody gets excited about a network standard. People get excited about what they can do with it.
Trust, Trial, Talk. Trust: partner with leaders in the field and target early adopters. Trial: 5G snowball-fighting robots anyone could control remotely. Talk: name a consumer problem, #loadrage, that 5G would fix.
The campaign for the UK's first 5G phone
Launch OOH in London: the fastest 5G download speed
Panel invite: OnePlus 5G, The Next Era of Speed
5G cloud gaming demo at MWC
The 5G Snowbot Battle
To show what 5G could really do, we built snowball-firing robots in Ruka, Finland, powered by Elisa's 5G network. Thousands of community members around the world controlled them from their OnePlus phones, lag-free, in a global snowball fight.
Players dodging the Snowbots
One of the SnowbotsTalking 5G on the radio
A radio day with tech presenter Georgie Barrat, talking about #loadrage and how 5G could help fix it.
