Hi! I'm Kate.
I'm a marketing leader who has spent the last 15 years getting people to trust, try, and talk about new technology for OnePlus, Google and Samsung.
I started out in agencies, at M&C Saatchi, Leo Burnett and We Are Social. Then I joined OnePlus and spent the last 8 years building its European marketing team from scratch. We hit No. 3 premium smartphone in Western Europe, built a community of 3.5M and created "wow!" moments for 50+ launches.
My favourite bit? When sharp strategy leads to innovative creative ideas. Delivered at pace. If that sounds like what you need, say hi!
Case studies
Trust, Trial, Talk
New technology takes off when people trust it, try it and talk about it. It's the simple framework behind building brand love. And it's a flywheel: the talk from one launch builds the trust for the next.
Be open. Show how it works, and answer the hard questions honestly.
Partner with trusted voices. Borrow credibility from the brands, press and famous faces people already believe in.
Act local. Local faces, partners and culture in every market.
Build community. Give fans early access and a real say. That's how trust turns into love.
Make it unmissable. Create trials so unique they get noticed, shared and written about.
IRL. Get the product into people's hands at launches, pop-ups and events they'll remember.
Surprise and delight. People remember how a product made them feel, and that's where brand love starts.
Create something worth sharing. Ideas that build word of mouth about the product.
Turn fans into advocates. Start with early adopters. Give fans and creators a reason to talk, and a place to do it.
Support it with media. Paid media takes the talk further, and builds trust for the next launch.
Open, high-energy teams, in it together
I built the OnePlus marketing team in Europe from scratch, with teams in 8 markets. Along the way I was named OnePlus Manager of the Year 4x.
Clear, decisive, approachable.
Makes you a genuinely lovely manager to work with.
Very strong at thinking on your feet and adjusting strategy when challenges come up.
You clearly understand people's strengths and delegate in a way that creates a strong sense of collaboration and ownership.
Believe the impossible is possible, then make it happen. Big ambition with a tight focus. Everything we discuss gets captured, owned and moved forward, and lives in one place (hello, Asana).
We agree what great looks like and why it matters, then I give people the confidence to make the call. Own your lane, and bring your thinking with your questions.
Share context openly, across teams and markets. Write things down and confirm decisions. If something's at risk, raise it early and we'll solve it together. After every launch we look back honestly at what worked and what didn't, and take those lessons into the next one.
I hire for energy and give people room to stretch and grow. We work hard and have a lot of fun doing it. And we celebrate wins often, loudly and together.
