ONEPLUS EUROPE · COMMUNITY & CREATORS

Building a 3.5M
community

Putting community and creators at the heart of brand building, and growing OnePlus to No. 3 in premium smartphones in Western Europe through advocacy and earned trust.

SOCIAL1M followers, 100M views in 2025
EVENTS1000s attending
CHANNELSTikTok, owned social, community, events
MARKETS10+ across Europe
The community

A European community grown to 3.5M members, built around long-term advocacy rather than short-term acquisition. Local communities and ambassador programmes in every market, with fans naming products and shaping creative direction.

The creators

A European creator programme of 300+ creators, with TikTok as the primary brand-building channel.

The moments

Community-first events, from launches and pop-ups to the Never Settle Summit in Antwerp, which marked OnePlus's 10th anniversary.

COMMUNITY EVENTS

Moments made with the community

OnePlus Nord 5 London pop-up event: community, creators and fans hands-on first
A community panel on stage at the Never Settle SummitCommunity members celebrating in front of a giant red OnePlus logo
NEVER SETTLE SUMMIT · ANTWERP 10 years of OnePlus, with the fans

A community-first event for OnePlus's 10th anniversary, and the global launch of the OnePlus 12. Panels with creators and community members, not just executives.

Community members at the Open Ears Forum 2024A community member signing the Open Ears Forum wall
OPEN EARS FORUM · MILAN Co-creating the future

Community members from around the world spent days with the product teams, giving feedback that shaped what OnePlus built next.

CREATORS

Creators at the heart of the brand

OnePlus Europe TikTok: driving a 2,200kg car over the new OnePlus Nord
TikTok: a 2,200kg car vs the OnePlus Nord, 25.6K likes
Tech YouTuber Mrwhosetheboss testing a OnePlus Nord in a stunt planeStunt-plane test with Mrwhosetheboss
Three pinned OnePlus TikTok creator videos with 7.1M, 2.9M and 11.6M viewsCreator videos on OnePlus TikTok: 7.1M, 2.9M and 11.6M views
CLOSE TO THE COMMUNITY

Showing up for fans

Mads Langer performing inside a dome built from OnePlus phones
PHONE DOME · DENMARK A concert in a dome of 74 phones

No live concerts in 2020, so we built a dome from 74 OnePlus phones and put Mads Langer inside. 50 fans each owned a phone on the dome. The name came from 200+ community ideas. 1M live views.

Kate and Ard answering community questions live from the OnePlus London office
Live community Q&A from our London office
A fan tweet: met his girlfriend because they had the same OnePlus One
The kind of story a community creates
NEXT CASE STUDYThe first 5G phone in the UK →