ONEPLUS FINLAND

Turning OnePlus into
a Finnish brand

Making OnePlus feel Finnish, one launch at a time: a national colour palette with Pantone, JVG as the face of the brand, and moments that only make sense in Finland. The result: the most followed tech brand in Finland.

MARKETFinland
PRODUCTSOnePlus 9 Series to Nord 4
PARTNERSPantone, JVG, Blockfest, Gilla FC
CHANNELSSocial, 360 media, events
ONEPLUS 9 SERIES · #TRUECOLORSFINLAND

The True Colors of Finland

The brief

Launch the OnePlus 9 Series Hasselblad camera in Finland in a way that meant something locally.

The idea

A social campaign asking Finnish people to share unedited photos of their country. Pantone turned those photos into an official colour palette for Finland.

The face of it

JVG, Finland's biggest rap duo, fronted the campaign across 360 media.

JVG in silver suits on a metallic sofa, holding OnePlus phones JVG in silver suits against a pink and blue backdrop, holding OnePlus phones
#truecolorsfinland: from Instagram photos to an official Pantone palette

Results: True Colors of Finland

World firstPantone colour palette made for a country
Best-sellingour best-selling device yet
ALWAYS ON IN FINLAND

Built into Finnish culture

JVG in silver suits beside the OnePlus Nord 4, with Finnish campaign copy
ONEPLUS NORD 4 JVG, the face of OnePlus

JVG returned to front the OnePlus Nord 4 launch in Finland, keeping one familiar face at the centre of the brand.

OnePlus banner above the crowd at BlockfestFestival-goers relaxing at the OnePlus lounge and photo booth at Blockfest
ONEPLUS NORD 4 · BLOCKFEST A home at a local Finnish festival

Blockfest sponsorship with a OnePlus lounge and photo booth: 2,000 people through the lounge and 1M social reach.

ONEPLUS 12 · MATCH BEYOND BELIEF Football on a frozen lake

We partnered with local football influencers Gilla FC and challenged them to play football against Off-Pitch on a frozen lake in Nuuksio, with the whole match shot on the OnePlus 12.

ONEPLUS WATCH 2 NORDIC BLUE A Nordic launch in Helsinki

A Europe-exclusive edition, launched in Helsinki as a lifestyle brand, not just a tech brand: fat biking, forest hiking, sauna and a dip in the Baltic Sea.

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