Built for speed,
made to feel British
A partnership that tied OnePlus to the one thing McLaren stands for, speed, and gave a challenger brand a home-grown partner in the UK.
Speed was the heart of the OnePlus promise. But in the UK, OnePlus was a challenger with no local roots, up against brands people had known for years.
McLaren means speed to almost everyone, and it is British to its core. One partner could give OnePlus both things it needed: a feeling of speed and a sense of belonging in the UK.
Borrow credibility from a partner people already trust. Build speed into the product itself, launch it on McLaren's home turf, and put McLaren's own drivers front and centre.
Built for Speed. Bespoke McLaren Edition phones in papaya orange, launched with McLaren and unboxed by its F1 drivers.
A launch with McLaren
The first global launch of a phone with 10GB of RAM, hosted with McLaren. Guests raced on simulators and took on a pit stop challenge before the reveal.
Every launch, built for speed
A concept car, as a phone
A concept phone dressed in McLaren papaya leather, with a camera that disappears behind glass until you need it. We took it on a world tour so fans could get their hands on it.
Me with the Concept One at McLaren